Audience Notes

Audience

Demo graphic profile:

• a description of a particular type of customer, including their sex, age and income.
• They are classed within categories from A-E (Social status). 

Psychographic profiling:

• a description of character types (personality)

Target vs Niche:

1. Target audience is a narrowed down from a vast crowd, even though it has many segments including a specific target.
2. Niche audience includes a very target and specific audience to fit a specific character type (people who enjoy fishing).

L-

I-

A-

R-