LANGUAGE
With
reference to the TV drama poster, answer questions 1-3
Q1: How is media language used to create meaning?
With reference to Media Language
– Camera, Mise En Scene, Denotation, Connotation, Layout, Colour, Text
Q2. Who is the target audience and how do you know?
Q3. What are the various readings and interpretations of the advert?
(40)
GENRE
Q4:
What is genre? How does the theorist Steve Neale define genre? What codes and conventions are used to
identify genre?
Give examples of media texts to support your answer.
(25)
INDUSTRY
Q5. With reference to the industry you have researched and presented:
·
How far do you agree with Curran and Seaton's ideas that media
concentration generally limits or inhibits variety, creativity
and quality?
·
How have advances in technology
affected the distribution and consumption of the media products?
·
How is the media industry you have
studied regulated and are there any areas which you think may be hard to
enforce?
(35)
MARK SCHEME
Questions 1-3 Media
Language (40)
(Comprehensive 28-40,
Adequate 18-27, Minimal 1-17, 0 No response or no response worthy of credit)
·
Comprehensive, detailed and accurate application
of knowledge and understanding of
Media language to analyse source A.
·
Explaining how the media language fits these
conventions, mise en scene to include layout, typography
·
Convincing, perceptive and accurate analysis of
representations in Source A, which consistently provides logical connections
and a good line of reasoning.
·
Reference to Source is detailed and accurate.
·
Target audience defined by main character,
themes, title of programme, genre, channel 4, Sunday night at 9pm (school
night). Sponsored by Lexus.
Question 4 Genre (25)
(Comprehensive 17-25,
Adequate 10-16, Minimal 1-9, 0 No response or no response worthy of credit)
·
Precise and relevant reference to Steve Neale’s
genre theory – repetition and difference / hybrid
·
Comprehensive, detailed and accurate application
of knowledge and understanding with media examples of codes and convention of
genre (ie. DISTINCT)
Question 5 Industry
(35)
(Comprehensive 22-35,
Adequate 11-21, Minimal 1-10, 0 No response or no response worthy of credit)
·
A comprehensive response to the set question.
·
A comprehensive and accurate knowledge and
understanding of the industry studied
·
Answer is supported by detailed and accurate
reference to Curran and Seaton.
·
Clear and precise and balanced explanation of
the impact of digitally convergent media platforms on production, distribution
and consumption
Cameras, editing techniques, special
effects, marketing tricks online, clever campaigns that go viral, cinemas 3D,
super screen, IMAX, 4D, screen X for film for eg
Podcasts, social media, interactive
websites, comments etc
·
Answer is supported by generally accurate
reference to the regulation of industry studied.
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