James Curran and Jean Seaton
(Power and responsibility in the media)
- Newspapers should reflect the interests of an audience otherwise they will go out of business. The practice and press can be used as a propaganda tool to influence the audience.
- ''The broad shape and nature of the press is ultimately determined by no one but its readers.''
- The free market makes the press a representative institution, newspaper and magazines are to respond to the concerns of the audience if they are to stay in business.''
- ''The press is the peoples watchdog, scrutinizing the actions of the government and holding the country's ruler to account.''
- Due to the creation of large media companies the individuality of various newspapers has been demolished, however the message is being published to a vast number of people which could bring either positive or negative effects.
- Curran found evidence that media owners did interfere and manipulate newspaper content at the expense of journalists and editors. Rupert Murdoch in 2003 strongly wanted a war with Iraq and its no coincidence that all of his 175 newspapers internationally (that he owned) supported this.
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