- Baudrillard was a controversial Philosopher whose main ideas and concepts have been used to understand the effect of living in a postmodern environment
Postmodernism:
- the idea that in postmodern culture the boundaries between the 'real' world and the world of the media have collapsed and that it is no longer possible to distinguish between reality and simulation.
- the idea that in a postmodern age of simulacra we are immersed in a world of images which no longer refer to anything real.
- the idea that media images have come to seem more 'real' the reality they supposed represent. (hyper reality)
Hype-reality:
- a condition in which 'reality' has been replaced by simulacra.
- The process in which a representation of something comes to replace the thing which actually being represented.
- The representation then becomes more important than 'the real thing'
No comments:
Post a Comment