Class notes and BBC bitesize revison

L- Language
I- Industry
A- Audience
R-

USA:
Industries:

• 1983- 50 companies own 90% of the USA's media.
• 2011- 90% of the toll media is controlled by only 6 companies.

Problems with Large companies engulfing smaller, more helpless companies could potentially loose creativity, variation, personal touch and power. However large companies bring a vast audience and income. Large media companies such as Disney own and create aspects such as Film, sporting channels, music, themes park, online streams, cable network and news. Large companies stifle innovation. Whereas they provide a greater global distribution.

1. Comcast- singles last cable provider, with a $69 billion revenue.
2. Disney- $48 billion revenue per year. (Soon engulfing 21st century Fox)
3. 21st century- $32 million revenue. 

Uk: 

Rupert merdock is the owner of both The Sun and The Times newspapers. This provides a very contradictory audience. 

BBC, are a public service broadcaster-  for public benefit not for a commercial or profit gain.

Media text: any media product such as a Television programme, film, magazine or video game.

Format: video, audio, print.

Platform: where it is presented, Television, cinema, computer.

Brand identity: image of a company constructs itself to appeal to an audience.