LGBT advert planning

Charity name: Power of Pride

Slogan:  Show your true colours...

Website: www.PowerOfPride.co.uk/ShowYourTrueColours

Start:

• Slow motion cinematic of a person curled up in a ball, alone in a sub-urban setting, helping to present aloneness.
• Gradual fade of music to help foreshadow the happier ending to our advert.
• Cinematics of people taking fun of the child.

Middle:

• 35% of teens in the LGBT community have planned suicide.
• 25% of the teens in the LGBT community have attempted suicide in the previous years.
• Close up shots of each individual with voice overs added over the clips to ad a serious stage.
• The music is gradually building up to the drop.

End:

• Cinematics of the individual leading the march, then the camera pans out showing the vast squad supporting the individual.
• Everyone is dressed in vibrant colours and a potential use of glitter and flares.