Titanium analysis

Minecraft Construction Task

Minecraft Essay

Minecraft is a multi-platform, sandbox video game created and designed by a Swedish programmer, Marcus Perrson who is also known as 'notch'. It was created in 2009 and was eventually published via Mojang. A sandbox is a style of game which has minimal character limitations, so the gamer is viable to roam and explore in a virtual world with no hurdles, many tasks can be completed however they are not compulsory to 'complete' the game therefore it is down to the gamer imagination! How was Minecraft so successful you may ask? Personally, I believe that it was down to many factors such as it being an original game with the context or roaming free and being able to create buildings or survive in the wild. The game originated as an indie game as it was a small company (Mojang) that published Minecraft therefore new and emerging ideas where present that hadn't been engulfed from the vast conglomerates. When playing Minecraft it seems to sustain a strong and varied community from young children to adults that stream for others to watch and share to enjoy and potentially learn something new about the game.With Minecraft being available on many platforms such a PC, Xbox, PS4 and Mobile devices, it increasing the target audience potentially increasing sales and revenue, which can be reinvested into the game increasing the overall game play. Overall, this helps benefit the producers of the game alongside the audience as the game they love everyday is getting technically stronger and more enjoyable due to a larger fan base and cross platform availability. From the years 2014/15 business year, Minecraft tripled their revenue from 1 million to 3 million! As a result of a small business, Microsoft viewed their success as an investment, therefore late in 2014 purchased Minecraft from Mojang for a record $2.5 billion!

Twitch is a huge streaming platform, allows gamers to stream game play of various games for fans to watch/enjoy and share. This allows the streamers to gain donations from fans to allow a revenue, which potentially increases the amount of streamers due to the potential of a financial and public gain. Twitch have collaborated with Amazon, for those with amazon prime Twitch prime is gifted for free which allows various attributes for fans to contribute and speak with their favourite streamers which again increases the audience and target audience. Not only do they host gaming events and streams they show IRL videos (In Real Life) which consist of events such as concerts and sporting events which opens to a larger audience. Minecraft have their own Twitch channel, they post eccentric buildings, competitions and tutorials for the community to watch and to improve their experience on the game. This then helps promote their game for the potential of a new audience. In late 2014 Microsoft purchased Minecraft from Mojang for a total of $2.5 billion! Therefore, Mojang joined Microsoft's large stable internal studios. Customization, allows the game to chop and change to your desire, not only can you make Minecraft look different with skins and resource packs, but you can also use mods to completely change the game. For example, in Project Ozone 2 Kappa Mode, the mod pack (a collection of mods put together for entertainment), many recipes have been made much more difficult. There are vast options from making jet packs, to flying like a bird, to exploring other planets, to following the quest line, magic mods, tech mods and computers inside of mine craft. Another point that falls into the category of customization are the various game modes (Creative, Survival and Realms). This allows a greater structure if people wish to plays to rules and wish to play with friend in things such as mini games on external servers and realms (private servers only holding 10 people.

Notch Article

• Notch was celebrating raising £280,000 for three charities by making a new game in 60 hours.
• The second is selling 5 million copies of Mine craft (A blocky-looking game).
• He is name is Marcus Perrson however he is also referred to as 'Notch' meaning Jesus in the urban dictionary.
• He started Minecraft on his own in 2009.
• Then he formed the Video Game company Mojang.
• He deliberately left features out to entice the audience to interact with one another.
• Every Friday he would introduce updates, which was perfectly timed for people to relax and enjoy playing this emerging game over the weekend.
• Due to Perrsons PayPal account financially exploding they froze his account as they suspected fraud.
• On January 12th 2011 Minecraft surpassed a million units sold.
• By april, it was two million units.
• August it was three million.
• A few days before November it had surpassed four million copies!
• Then Minecon was created for all the fans and lovers to go and express themselves among one another.

Video Game Key words

1. Platform (IOS, PC & Xbox)
2. Cross Media Platform (More than one type)
3. Conglomerate (Large media group)
4. Developer (Small company with ideas)
5. Digital Distribution (making the game available on multiple platforms)
6. Engine (System to create games)
7. PEGI (Pan European Games Info)
8. Designer (who brings the games to life)
9. RPG (Role Player Game)
10. MMORPG (Massive multiplayer RPG)
11. FPS (first person shooter)
12. Triple A Game (Blockbuster video game)
13. Open content (free to roam)
14. DLC (Downloadable content)
15. Sandbox (creative)

Video Game Questions

Alia YouTube Subscriptions?
16 Million

When did he start YouTube?
2009

Why did he start YouTube and playing Minecraft?
Many of his fans asked him to play and broadcast his reaction.

The new content he released?
He uploaded various mini games, playing with fans and a survival series from scratch.

Average day?
Make new videos, edit and render. Browse social media and emails. Then relax and enjoy whilst watching other You tubers.

Why watch YouTube?
Very entertaining, the vast variation in themes and YouTubers creates a original theme and a large target audience is created.

What is Twitch and what is the average time spent on by a streamer/audience per day?
Twitch hosts E-sport events, IRL such as football matches. The audience love it as professional gamers get to flaunt their talent in mass competitions with other competitor's whilst entertaining an audience.

Alia wage per annum?
£3 million.

How much did Microsoft purchase Minecraft for?
$2.5 billion.

Three reasons behind the purchase?

1. Vast successful asset that could be broad to a broader market/audience.
2. Vast audience.
3. No effect to the game if purchased.

Story Of Mojang

• Minecraft was created by one person, Marcus Perrson also known as 'notch'.
• Notch then created various betas but the main game was released on the 17th May 2009.

Minecraft Timeline

• 17^th May 2009 - Was the first release of the game.
• 21^st May 2009 – Accounts can now be registered.
• 24^th May 2009 – Official Minecraft forum is opened.
• 8^th June 2009 – Multiplayer was first released.
• 20^th October 2009 - Beginning of survival test.
• 29^th January 2010 – introducing of the crafting system
• 17^th June 2010 – Minecraft passes 20,000 sales.
• 22^nd July 2010 – First over internet test of survival mode on multiplayer.
• 16^th October 2010 – Mojang was founded by Notch.
• 22^nd December 2010 – Minecraft beta version was released.
• 12^th January 2011 – Minecraft reaches a million sales.
• 1^st July 2011 – Minecraft passes 10 million registered users.
• 16^th August 2011 - Minecraft pocket edition was released for IOS.
• 9^th May 2012 – released on Xbox 360.
• 13^th December 2013 – Minecraft surpasses 13 million sales.
• 4^th September 2014 – PlayStation four edition released.
• 5^th September 2014 – Minecraft Xbox One edition released.
• 10^th December 2014 – Pocket edition released for windows phone.
• 30^th June 2015 – Minecraft surpasses 20 million sales.
• 13^th October 2015 – Minecraft story mode released.
• 17^th December 2015 – Minecraft Wii U edition released.
• 2^nd June 2016 – Minecraft sold over 100 million times across all platforms and becomes one of the bestselling games ever.
• 27^th June 2016 – Minecraft announces release of Minecraft the Movie.
• 10^th December 2017 – Minecraft hits 74 million hits 74 million active players and 144 million total sales.

Minecraft Formats Presentation