Boys In the Hood

Mise en Scene
C- Tre is presented with rather formal clothes contrasting to a stereotypical american boy which helps match his personality. The teacher is dresses in slightly less formal clothing presenting a potential lack of responsibility. Whilst Tre's mother is dressed very formally whilst being complained at over the phone by the teacher contrasting the both character stereotypes.
L- Natural lighting is used whilst the children walk to school.
A- The main character is the young boy and his friends, helping the audience echo how later within the film that these charters will change and how their upbringing will have effected their future selves.
M- N/a
P- The poster of the president is a key prop as it had bullet holes around the face signifying the hatred and violence of the neighbourhood.
S- The setting varies from outside walking down the street, the children act as if it is a normal day even though a shooting and sirens could be heard throughout the clip!

Sound:
M- N/a
C- N/a
D- Diegetic sounds can be heard by the actors and actresses, such as dogs barking and police sirens to help portray the corruption within the neighbourhood.
O- However the noises such as police sirens are shown off screen. Also various gun shots are off screen whilst the trailer starts with a black screen.
V- N/a
E- Confused, worried, scared, unsafe.
D- The young Tre is presented to be a rather smart and intellectual character for his age as his teacher calls his mother and emphasises how developed his vocabulary is.

Genre:
D- Opens with a fact, try to and inform the audience about a tragic event so that they feel sympathetic.
I- The short trailer shows children's point of view of a corrupt town in LA, contrasting to a stereotypical children's fun and enjoyable upbringing.
S- Rough neighbourhood, Stray dogs are eating out of the rubbish that has been left.
T- Violence, Corruption, Sadness.
I- Blood, Posters, gun shots, bullet holes.
N- The path of following children to teenagers and showing their future.
C- Children, teachers and Tre's mother.
T- Slang has been used to help echo their future of corruption in the streets of LA.

Editing:
S- Tre is presented with the most camera time, meaning he could be potentially the main character and the heart of the plot.
T- The transitions are very smooth to true and keep it as real as possible.
O- The trailer is shown in a chronological order, within a time period of the 1960's.
P- The pace to begin with seems rather rushed due to the shouting and gun shots, however the tempo shortly changes and bring it back to a more stable environment through a slower pace.
S- N/a

Ghost Ship

Mise en Scene:

C- Formal dinner, suit and dinner jackets.
L- Unsaturated, romantic,mood.
A- Older generation,with the exception of one girl sat on her own.
M- N/a
P- Flowers to signify natural lie which contrasts the visuals of death and destruction.
S- Boat, exterior, whilst the scene is dark at night time to help at the the horror theme. Rich celebration within a cruise ship.

Sound:
M- elegant, smooth and soft soundings.
C- The sounds/music are parallel to the visuals and starting themes however contrast during the end scene of death.
D- The singer singing is diegetic however when the camera angles change it becomes non diegetic as the women is not within the visual anymore.
O-  The bird eye shot of the boat is played whilst the woman's singing is still being played.
V- The added sound effects of the rope/wire moving.
E- Love, romance, death, horror.
D-Lack of dialogue to focus on the visuals and the music, until a vast scream is presenting showing fear and danger.

Genre:
D- Relaxing formal dinner with a band.
I- Everyone seems to be enjoying the ambiance and environment except for the girl who lives, which could echo the things to come.
S- Cruise ship, time period of 1962.
T- Love, Romance, horror, sadness.
I- Flowers signifying the natural elegant evening which contrasts the ending of the trailer. The wire present ends the lives of those on the ship with no physical help?
N- Chronological order of the night, the start is a happy calm mood, then a sudden change of music and lighting leads to a tragic ending to the trailer.
C- Male and female are spread evenly, with only one child!
T- Old camera quality to commemorate the scene of the period, very little special effects to help add to the time period. The music an the band dominate the scene until the large scream is dispersed.

Editing:
S- The singer dominates the camera, therefore the shot is focused on her until a panoramic shot is shown of the evening and the birds eye view of the boat.
T- Smooth, tranquil transitions to commemorate the evening.
O- Chronological ordering
P- Slow paced from the musicians, carries on slow to create a vast effect and reaction.
S- Music is applied behind a shot not including the singer - when giving a birds eye view of the boat

Mise en Scene

I used Emaze to help evaluate and analyse various posters and images using 'CLAMPS'!

Camera, Shots, angles and movement

Our task was to imitate the camera shots, angles and the various movement presented on the sheet. We were placed into groups of three, one person using the camera, one being the model for the various media types and finally the last person was present for the voice over (to help label the shots). Various surroundings and props were used to help gain the best angles for the video. E.g for the birds eye shot, we climbed a structure to gain a vast distance and overview for the shot.

Hybrid genre

Hybrid genre- (combination of genres) Cross genre is a genre in fiction that blends themes and elements from two or more different genres.

1. Guardians of the Galaxy (Sci-fi, comedy).
2. Scary Movie (Horror, comedy) .
3. Kings mans (Action, comedy).

Three favourite types of media

My favorite forms of media:

Firstly, I believe i spend most of my spare time browsing various social media platforms; from Snapchat to Instagram. Personally i enjoy viewing many of my friends experiences which could help commemorate the good times shared between them and myself.  Snap chat provides many services that helps entertain many individuals within my age group from viewing celebrity's days away or sharing funny pictures with various digital filters and lenses.

Secondly, I also enjoy many comical Television programmes such as 8/10 cats does countdown, A League of their own and The Inbetweeners. I often watch these programme types due to the comedy side and the audience target being my age group therefore is becomes very relatable to teenage life. With myriads of episodes many scenarios are created, creating many comical moments attracting all positive attention.

Thirdly, I listen to the radio 1 breakfast show occasionally. I usually enjoy this because the topics that are discussed are usually again relatable to student life; it carries and entertaining factor. Often various challenges arise which become global forming another entertainment factor which i enjoy.

First film (Youtube)

Our task was to create a short film using various effects using the Premier Pro Program (This was my first experience with this program). I used various effects and transitions to help blend a series of related clips to a James Bond theme. Throughout the video i used a track running through the background creating an intense and excitable theme, trying to add to the the action packed scenes added. I tried to use a varied colour scheme to present many emotions that will be experienced through watching the film, as it is classed as a British action/comedy series of spy films based on the character of '007' - an MI6 agent-.

Semiotics

Semiotics - Study of signs

• message
• Photos 
• videos
• calendar
• notes 
• music

Phone- use app images that are associated with use, (e.g a calculator uses + -) to help signify the image. Or use an image to directly show the use e.g clock to present the time.

Denotation - what it is within the image (red cross).

Connotation - what we understand from this (death,  England) 

Glee:

• relaxed body language showing a comical and happy vibe which will be presented.
• Musical, typical school characters/stereotypes. 
• Good vs Evil.
• Various ethnicity.
• Various body sizes.
• Crossing usual stereotype.

• The background setting seems to be in a abandoned field, consisting of scarecrows. Scarecrows are often associated with horror and sci-fi, potentially creating an eerie effect.
• The characters clothes seem to be out dated and old fashioned representing the outdated setting, also a gas station sign seems to be reasonable old, potentially outlining the lack of technology.
• The child at the top of the poster seems to represent evil, whilst the other characters seem to have innocent and scared faces representing the innocence and 'good' characters.
• Props are very significant within the image, a baseball bat is presented with nails in either end suggesting a violent atmosphere/evil trying to harm the innocent. Also a map is present suggesting a mystery type story line creating a potential gripping story line to help absorb viewers.
• Within the poster there is a range of characters, boys, girls and older generations. Along with the colour scheme, red creates an angry/devilish type mood; whereas the blue colour scheme creates a more chilling and sinister theme. With these two combined it creates a reasonably scary visage.

Genre Theory (Steve Neale)

Steve Neale:

• The idea that genres may be dominated by repetition but are also marked by variation, difference and change. 
• The idea that genre changes, develops, varies and borrows and overlaps with on another.

Film Genres

Historical & Musical

This image helps represent a musical genre, we chose to use musical instruments as props to help reinforce a comical musical front cover. We used a series of camera shots, only the low shot presented the best picture. The comical side is presented through our facial expressions and positioning of our body. We used a background with lighting in the day time to create an  assertive mood.  Themes that are portrayed are humor and musical.

We used an area with patched grass to help commemorate a battlefield like scene. We took this photo whilst the weather was overcast creating a dark picture, creating a sad and emotional scene. Army helmets were acquired to try and reinforce an army like situation representing the tragedy within the picture. A low camera shot was used to try and add to the tragedy within the image forcing the audience to feel sympathy.

Summer Work

Summer Task 1:

The Ride Along cover shows ideas of both an action film; packed comedy, this is firstly shown through the actors presented within this film; both Ice Cube and Kevin Hart are well respected within the comedy and acting society. However the key detail shown within either actors facial expression present a slightly humorous side. As Kevin heart is presented as a comical character with a potential to commit  many humorous acts within certain scenes within the film. Therefore this front cover will mainly attract attention to the teenage age category and also potentially the elder society due to the image around the actors presented.  The use of an explosion like image in the background of the front cover also helps the viewer of the film to feel intended in watching the film due to the various action scenes intended in the film. Viewers of the film I believe would potentially watch this film due to the entertainment emphasised through the front cover suggesting a quality film, attention to small details allows the viewer to infer the film comedy levels.



Summer Task 2
The Deutschland 83 trailer opens with the use of a split screen, this is use to create a potential ambiguous meaning throughout. Firstly, graphic war imagery is presented on either side of the screen emphasising the political divide through the east and the west republics. Straight away dramatic music is played throughout the trailer presented again the reality of the war and serious side towards the show. Shortly after another split screen is used showing various personal views between the east and west, presenting the physical divide however the variation in state of mental and physical state of happiness and freedom. However the use of split screen could also be perceived to show the transition of occupation, lifestyle or personality between the east and west states in this time period. The west side presents a visage of a myriad of fresh fruits which could help represent the new choices available to his new lifestyle.

A transition from a serious state to an action packed comedy type drama is present through the use of a different sound track (with a excitable beat) which begins to change the tempo of the advert from almost emotional and serious to laughable. However shortly after a woman is presented to be aiming a gun at the main male actor which could raise questions as it goes against the stereotypical role to woman in that time period, again which gains interest for viewers watching the trailer. A range of camera angles and shots are used through out the trailer commemorating the various situations within a war. In addition, throughout the trailer many short clips are bound together to create an action packed film to help grip the audience ; whilst many close ups are used to focus only on one characters face so that the audience can understand their emotions and allows them to feel empathetic towards that character to gain more of an understanding of the specific scene. Many low angle shots are included so that the audience either have to look up to the character or are unable to gain the full understanding of the scene to help the imagination flow, usually these camera angles are used to make the character look powerful and make the audience feel vulnerable and maybe feel empathy for other characters that would be within this situation.

Finally, the advert finishes with a full shot which contains a complete view of the characters. From this shot, viewers can take in the costumes and parts of the scene from behind the characters. Therefore, the audience are mainly focused of one character and suddenly a vast explosion takes place! Which signifies the action packed drama that lies ahead and helps foreshadow for-coming events.

• Split screen
• Divide between the East and West (Physical War)
• Two different occupations, so showing his potential split life/personality.
• Life has now changed form following orders to becoming his own boss, represented by the visual of the shop with a various choices contrasting to his past.
• Women with a gun contrasts the gender stereotype, causing potential confusing and a gripping atmosphere.
• Tension
• Intense music
• Explosions
• Dramatic music to help interpret intense situations

Summer Task 3

 As shown on the left the very large and bold title speaks for its self! It is this way to catch the eye of the reader and let them know instantly the important news without having to dig to deep into the story. Then above the vast title a picture has been inserted showing Jeremy Corbyn, who was very honest on his opinions upon brexit therefore is presents boldly. The pictures emphasises joy and excitement however not everyone will be enjoying this moment therefore people may disagree with the use of this title and image. This news story is mainly appealing to the older generation and they have the right to vote and decide upon this matter however it could also relate to parts of the younger generation due to the future being in our hands.

The controversial ad campaign featuring a model in a bikini that asks “Are you beach body ready?” has been banned by the advertising watchdog because of “concerns” over its weight loss claims. After receiving about 360 complaints about the campaign, mostly that it objectified women, the Advertising Standards Authority has also launched an inquiry into whether the ad is offensive.

As shown by many posts online many people internationally are not happy about the way this advert was advertised due to the picture potentially showing offence to many women as it is suggest all women should have an unhealthy body to look presentable for the world to see. This is suitable for both men and women due to the severity of the case. If the picture was a man with a similar stereotypical 'beach body look' then the same complaints would have arose! 

However 'This  girl can campaign' differs from the beach body poster as it suggest you dont have to look or be a certain way to achieve what you aspire in life. As women who do not have the slimest waistline or do not look what they should to be know as 'perfect' by everyone but show true strength and determination to achieve their goals. Instead of gaining hate this video helps inspire many females worldwide to achieve what they want do to the inclusiveness all types of women.

Summer Task 4

• The 'Big Six' helps represent the largest companies presenting the Us and Canadian box office largest revenue (80-85%) of the total. These big six companies consist of' 20th Century Fox, Warner Bros, Paramount Pictures, Columbia Pictures, Universal Pictures & Walt Disney. However due to recent exponential growth and popularity for Disney; a deal has been requested between Disney and 20th century fox. The more developed and emerging companies such as Disney seek a chance to eliminate smaller and helpless opposition by removing them the well known 'Big Six'.

• Companies owned by Disney:
• ABC Television group
• ESPN Inc.
• Walt Disney Park and Resorts
• Lucasfilm ltd
• Marvel entertainment

Large Media Project 

Fox: The film production of The Predator. It was directed by Shane Black and produced by John Davis. It had a budget of $18 million. It seemed as though the advertisement campaign was via the Fox production productions website with many options for your location and the language that you speak to help and appeal to a wider audience to help and promote where the film was being viewed near you. Then the theatrical trailer for Predator creates a fearful, nervy atmosphere not knowing when something is likely to strike!

Warner Bros:  Warner Bros explores another dark corner of the universe with 'The Nun'. The budget for the Nun was estimated to be around $22 million and as of September 7th the Nun has grossed $22.4 million in the US and Canada and $32.1 million in other regions! Therefore overall the Conjuring franchise series is Ranked 5th globally; resulting in another successful outcome. YouTube gifted the Nun the best viral marketing campaign due to an add ruining the potential within the trailer, therefore not always vast companies provide the best coverage.

Paramount Pictures:  Transformer: The Last Knight was released in 2017 and was classed as a scientific fiction action film based around the Transformers franchise. It is the fifth installment of the Transformers film series. However the film met an unfavourable reception from the film critics. It was nominated for 10 awards, including worst picture, worst director and worst actor for Wahlberg. It grossed $605 million dollars over a $217 million budget. (Making it the lowest grossing film in the franchise). Posters were a vast part of the films publicity for fellow fans and collectors to analyse and collect for the future film to show, whilst each piece left a piece of evidence of existing characters -both human and robot-. Also the official trailers dropped on the front page of the official websites as well as many other social networking sites for the rest of the world to glance at creating a larger viewing platform potentially gaining a larger revenue for the future to come.

Columbia Pictures: Jumanji, return to the jungle was released Wednesday 20th December 2017 nationwide. Containing a very well known and well respected cast including, Dwayne Johnson, Kevin Hart, Jack Black and Nick Jonas! The production budget consisted of $90 million with a world wide box of performance of $962 million and Total domestic video sales $55 million. Resulting in a very larger success overall! However this film does not only appeal to those in the youth category however many adults due to the previous release of the original Jumanji which was aired on 16th February 1996, which supposedly help rocket the box office statistics for a further success worldwide.

Universal Pictures: Despicable Me 3 was released on June 30th 2017. The productions budget was $80 million, returning a whopping $1.04 billion, with a release in over 4500 theatres and was ranked 19th ever in the animation category. Pharrell Williams attracted attention of fans of his music to potentially watch the film however also gain many supporters by those just watching the film out of interest therefore both methods help the film franchise potentially thrive. 

Walt Disney: Pirates of the Caribbean: Dead Men Tell No Tales is a 2017 American fantasy film. It is the fifth instalment to the Pirates of the Caribbean franchise. The films received mixed reviews, however it returned $794 million worldwide against an estimated budget between $230-320 million. Johnny Depp has been classed as the heart for the series with other actors supporting such as Geoffrey Rush. Due to the well known cast within the series it has gained not only a younger audience however other viewers ranging in older ages due to previous films consisting of this similar cast. Overall Walt Disney has had a budget of $1.2 billion and has returned a profit of over $4.5 million.

Intro

Media Introduction:

Media consists of many broad casting and narrow casting mediums such as Newspapers, Television, Radio, Social Media, Internet, Advertising, Video Games, Music and Films. These formats effect or lives daily in various ways. A myriad of vast companies use many media types to help sway and can the attention of the general public via many techniques or gripping social stories; disturbing images or emotive news reports.

My favorite forms of media:

Firstly, I believe i spend most of my spare time browsing various social media platforms; from Snapchat to Instagram. Personally i enjoy viewing many of my friends experiences which could help commemorate the good times shared between them and myself.  Snap chat provides many services that helps entertain many individuals within my age group from viewing celebrity's days away or sharing funny pictures with various digital filters and lenses.

Secondly, I also enjoy many comical Television programmes such as 8/10 cats does countdown, A League of their own and The Inbetweeners. I often watch these programme types due to the comedy side and the audience target being my age group therefore is becomes very relatable to teenage life. With myriads of episodes many scenarios are created, creating many comical moments attracting all positive attention.

Thirdly, I listen to the radio 1 breakfast show occasionally. I usually enjoy this because the topics that are discussed are usually again relatable to student life; it carries and entertaining factor. Often various challenges arise which become global forming another entertainment factor which i enjoy.

L: Language

I: Industries

A: Audience

R: Representation

Ikea:
L: Helps clear the standard stereotype, also it involves the care and reward for education helping appeal to society. It also creates a sense of enjoyment for the younger generation due to various camera transitions and effects alongside the use of an up beat musical track. In addition, it could help open the world of a child's imagination making them commemorate and reminisce on the advert. 
I: IKEA (Furniture retail company)
A: I believe this appeals to a family audience; due to the fast up beat rhythm helping children to be entertained whilst watching the advert, whilst advertising furniture types it has a gripping vibe and presents a funny and compelling atmosphere helping many people remember and recommend to friends.
R: Breaking the stereotypical barrier by airing a black race family, also showing a mixture of ages and genders, helping level out the representation within the advert.