Lucozade sport notes

• Colour: Follows the brand colour scheme, blue and yellow.

• Image: Famous footballer, internationally recognized, increasing the target audience.

• Slogan: 'In a Different League' representing the talented, youth player and adding connotations to the energy drink how it is superior compared to other drinks. The picture shows a serious serious environment suggesting how the drink can effect you positively to help concentrate and enhance performance.

• Messages: 'Scientifically Proven' this increasing audience awareness and demand for the product as they believe it enhances your performance.

• Create in 1927, its first name was Glucozade - meant to give energy to sick people.

• Re-named Lucozade in 1929.

• 1983 re-branded as a sports drink rather than a health drink.

• January 2013, 'Lucozade hydrates better than water' (£4 million campaign).

• Campaigned in 2014, only had benefit during prolonged exercise.

• Advertising agency: Grey London.

• The total value for soft drinks market in the UK is 15 billion.

• 'Hydrates and refuels you'.

• Capitalising on star appeal/ star as commodity.