- Old Spice
- Lucozade
- Shelter (Charity)
Marketing
- Creating awareness
- Interest
- Desire to purchase the products
- PRICE
- PRODUCT
- PROMOTION
- PLACEMENT
USP- Unique selling point, to help create a memorable advert to improve brand image (word of mouth).
Features of Adverts:
- Copy
- Headline
- Subheading
- Slogan
- Logo
- Central image
- Typography
- Brand identity
What do we analyse?
- CLAMPS
- Audience
- Representation
- Shot/lighting
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