Old Spice Presentation

Old Spice Advertising notes

• Old spice was created in 1934 by William Lightfoot Schultz.

• 1937 introduced for women.

• 2012 iconic clipper ship logo replaced with yacht.

• 1938 introduced for male.

• Gender orientated (male).

• Perfect fathers day gift.

• Previous adverts follow traditional conventions of stereotypes.

• Masculine advertising, with representations of women that are irrelevant in the advertising. 

• 60% of mens body washes were purchased by women so Old Spice needed to attract female shoppers.

• Old spice market lacked masculine credibility.

• Target audience 12-34 men and their women shoppers.

• 'The man your man could smell like' on YouTube and Facebook to share and create a buzz. (seeding).

• The advert was climaxing at the end of the super bowl and before, to make people think physiologically that the brand is important. 

• Post launch, key ingredients.

• Adverts were advertised during shows tat were watched by both sex, they started to introduced deals Buy one get one free (BOGOF).

• YouTube - 10 million views.

• Facebook, 55000 fans.

• www.OldSpice.com

Energy Drinks Presentation

Lucozade sport notes

• Colour: Follows the brand colour scheme, blue and yellow.

• Image: Famous footballer, internationally recognized, increasing the target audience.

• Slogan: 'In a Different League' representing the talented, youth player and adding connotations to the energy drink how it is superior compared to other drinks. The picture shows a serious serious environment suggesting how the drink can effect you positively to help concentrate and enhance performance.

• Messages: 'Scientifically Proven' this increasing audience awareness and demand for the product as they believe it enhances your performance.

• Create in 1927, its first name was Glucozade - meant to give energy to sick people.

• Re-named Lucozade in 1929.

• 1983 re-branded as a sports drink rather than a health drink.

• January 2013, 'Lucozade hydrates better than water' (£4 million campaign).

• Campaigned in 2014, only had benefit during prolonged exercise.

• Advertising agency: Grey London.

• The total value for soft drinks market in the UK is 15 billion.

• 'Hydrates and refuels you'.

• Capitalising on star appeal/ star as commodity.

Advertising Notes

• Old Spice
• Lucozade
• Shelter (Charity)

Marketing

1. Creating awareness
2. Interest
3. Desire to purchase the products

• PRICE
• PRODUCT
• PROMOTION
• PLACEMENT

USP- Unique selling point, to help create a memorable advert to improve brand image (word of mouth).

Features of Adverts:

1. Copy 
2. Headline
3. Subheading
4. Slogan
5. Logo
6. Central image
7. Typography
8. Brand identity

What do we analyse?

• CLAMPS
• Audience
• Representation
• Shot/lighting

Big Issue Slides

Magazine Key Words

Circulation: number of copies of sold (200 000 000) -2016-.

Readership: not people who buy but total people who like and read.

Mass Audience: readership on a large audience.

Niche audience: narrow group of audience, particular interest.

Subscription: reader pays for a set number of copies of a magazine in advance for a lower price.

Big Issue Essay

Question 5 Explain how the representations in magazines reflect their contexts. Refer to The Big Issue covers you have studied to support your answer. [10]

Paddington a loveable, cute character which is respected by a vast audience is represented on the front of the Big issue, this corresponds to the problems migrants face when travelling to the Uk. Firstly, the colour scheme is very varied yet significant! The background is predominantly a cooling blue, blue connotes to sadness and a cold environment which a migrate will face when travelling to a strange country with no friends, family or support. The minor splash of red within the image helps represent the love and devotion that should be given and shared with all migrants. On the other hand, the golden yellow (marmalade) present helps emphasise the potential happiness and joy that the future holds for not just Paddington but all migrants (something good always comes from something bad). The bright street light signifies how Paddington is an icon, this is presented in this way to show how every individual is important in society and in their own way.

Celebrity culture is a major influence on magazines as lifestyle magazines, in particular, often feature celebrities on the front cover as the face of the magazine. This helps target a vast audience and grab attention over the very significant problem that isn’t everyone’s everyday problem therefore they can hopefully help understand others problems and give a helping hand; which is represented through a soft, fun, cartoon migrant to help ‘soften’ the subject and simply help other understand. The layout is dominated by one main image and some text. One image is used as it helps show the importance of the problem and how one image can paint a thousand words! The main image is London (Big ben and the houses of Parliament to be precise), how infrastructure is towering over him making most migrants insignificant, showing now escape or support. The clothes that Paddington is wearing represents the lack of preparation or financial support he has, as the clothing is not suitable for the cold harsh weathers in winter with no home. Therefore, this shows the lack of support and responsibility from the community. The intertextuality of the film and book is presented through the front cover, this is ambiguous as it presents the migration in the UK.  The term 'One OF US' brings the audience to reality allowing a potential for the audience to do something and help those in need.

Mumford and sons are present on the cover of the Big issue to help attract a vast audience to the magazine, to help raise awareness for homelessness. However, they are the main image to help promote their new tour! (Involving intertextuality between two target
audiences). The lighting behind the band is significant (bright and clear). The band are shown with happy faces and essences of laughing. The happy tones and bright backgrounds contrast against the deep red jacket, this is used to bring the tone back to reality and help correspond to the who are selling the magazine. The font is predominantly hand writing rather than solid text (Mast Head) this creates a light hearted atmosphere when reading it which potentially contrasts the whole context of the magazine. However, the typography still represents Mumford and son’s logo. The layout of this magazine includes the featured magazine being held by a big issue seller to show their system of selling the papers to help the homeless rehabilitate if they fail to obtain a home. It shows the passion of the magazine (to help those in need which is one of their aims).

Minecraft Construction Task

Minecraft Essay

Minecraft is a multi-platform, sandbox video game created and designed by a Swedish programmer, Marcus Perrson who is also known as 'notch'. It was created in 2009 and was eventually published via Mojang. A sandbox is a style of game which has minimal character limitations, so the gamer is viable to roam and explore in a virtual world with no hurdles, many tasks can be completed however they are not compulsory to 'complete' the game therefore it is down to the gamer imagination! How was Minecraft so successful you may ask? Personally, I believe that it was down to many factors such as it being an original game with the context or roaming free and being able to create buildings or survive in the wild. The game originated as an indie game as it was a small company (Mojang) that published Minecraft therefore new and emerging ideas where present that hadn't been engulfed from the vast conglomerates. When playing Minecraft it seems to sustain a strong and varied community from young children to adults that stream for others to watch and share to enjoy and potentially learn something new about the game.With Minecraft being available on many platforms such a PC, Xbox, PS4 and Mobile devices, it increasing the target audience potentially increasing sales and revenue, which can be reinvested into the game increasing the overall game play. Overall, this helps benefit the producers of the game alongside the audience as the game they love everyday is getting technically stronger and more enjoyable due to a larger fan base and cross platform availability. From the years 2014/15 business year, Minecraft tripled their revenue from 1 million to 3 million! As a result of a small business, Microsoft viewed their success as an investment, therefore late in 2014 purchased Minecraft from Mojang for a record $2.5 billion!

Twitch is a huge streaming platform, allows gamers to stream game play of various games for fans to watch/enjoy and share. This allows the streamers to gain donations from fans to allow a revenue, which potentially increases the amount of streamers due to the potential of a financial and public gain. Twitch have collaborated with Amazon, for those with amazon prime Twitch prime is gifted for free which allows various attributes for fans to contribute and speak with their favourite streamers which again increases the audience and target audience. Not only do they host gaming events and streams they show IRL videos (In Real Life) which consist of events such as concerts and sporting events which opens to a larger audience. Minecraft have their own Twitch channel, they post eccentric buildings, competitions and tutorials for the community to watch and to improve their experience on the game. This then helps promote their game for the potential of a new audience. In late 2014 Microsoft purchased Minecraft from Mojang for a total of $2.5 billion! Therefore, Mojang joined Microsoft's large stable internal studios. Customization, allows the game to chop and change to your desire, not only can you make Minecraft look different with skins and resource packs, but you can also use mods to completely change the game. For example, in Project Ozone 2 Kappa Mode, the mod pack (a collection of mods put together for entertainment), many recipes have been made much more difficult. There are vast options from making jet packs, to flying like a bird, to exploring other planets, to following the quest line, magic mods, tech mods and computers inside of mine craft. Another point that falls into the category of customization are the various game modes (Creative, Survival and Realms). This allows a greater structure if people wish to plays to rules and wish to play with friend in things such as mini games on external servers and realms (private servers only holding 10 people.

Notch Article

• Notch was celebrating raising £280,000 for three charities by making a new game in 60 hours.
• The second is selling 5 million copies of Mine craft (A blocky-looking game).
• He is name is Marcus Perrson however he is also referred to as 'Notch' meaning Jesus in the urban dictionary.
• He started Minecraft on his own in 2009.
• Then he formed the Video Game company Mojang.
• He deliberately left features out to entice the audience to interact with one another.
• Every Friday he would introduce updates, which was perfectly timed for people to relax and enjoy playing this emerging game over the weekend.
• Due to Perrsons PayPal account financially exploding they froze his account as they suspected fraud.
• On January 12th 2011 Minecraft surpassed a million units sold.
• By april, it was two million units.
• August it was three million.
• A few days before November it had surpassed four million copies!
• Then Minecon was created for all the fans and lovers to go and express themselves among one another.

Video Game Key words

1. Platform (IOS, PC & Xbox)
2. Cross Media Platform (More than one type)
3. Conglomerate (Large media group)
4. Developer (Small company with ideas)
5. Digital Distribution (making the game available on multiple platforms)
6. Engine (System to create games)
7. PEGI (Pan European Games Info)
8. Designer (who brings the games to life)
9. RPG (Role Player Game)
10. MMORPG (Massive multiplayer RPG)
11. FPS (first person shooter)
12. Triple A Game (Blockbuster video game)
13. Open content (free to roam)
14. DLC (Downloadable content)
15. Sandbox (creative)

Video Game Questions

Alia YouTube Subscriptions?
16 Million

When did he start YouTube?
2009

Why did he start YouTube and playing Minecraft?
Many of his fans asked him to play and broadcast his reaction.

The new content he released?
He uploaded various mini games, playing with fans and a survival series from scratch.

Average day?
Make new videos, edit and render. Browse social media and emails. Then relax and enjoy whilst watching other You tubers.

Why watch YouTube?
Very entertaining, the vast variation in themes and YouTubers creates a original theme and a large target audience is created.

What is Twitch and what is the average time spent on by a streamer/audience per day?
Twitch hosts E-sport events, IRL such as football matches. The audience love it as professional gamers get to flaunt their talent in mass competitions with other competitor's whilst entertaining an audience.

Alia wage per annum?
£3 million.

How much did Microsoft purchase Minecraft for?
$2.5 billion.

Three reasons behind the purchase?

1. Vast successful asset that could be broad to a broader market/audience.
2. Vast audience.
3. No effect to the game if purchased.

Story Of Mojang

• Minecraft was created by one person, Marcus Perrson also known as 'notch'.
• Notch then created various betas but the main game was released on the 17th May 2009.

Minecraft Timeline

• 17^th May 2009 - Was the first release of the game.
• 21^st May 2009 – Accounts can now be registered.
• 24^th May 2009 – Official Minecraft forum is opened.
• 8^th June 2009 – Multiplayer was first released.
• 20^th October 2009 - Beginning of survival test.
• 29^th January 2010 – introducing of the crafting system
• 17^th June 2010 – Minecraft passes 20,000 sales.
• 22^nd July 2010 – First over internet test of survival mode on multiplayer.
• 16^th October 2010 – Mojang was founded by Notch.
• 22^nd December 2010 – Minecraft beta version was released.
• 12^th January 2011 – Minecraft reaches a million sales.
• 1^st July 2011 – Minecraft passes 10 million registered users.
• 16^th August 2011 - Minecraft pocket edition was released for IOS.
• 9^th May 2012 – released on Xbox 360.
• 13^th December 2013 – Minecraft surpasses 13 million sales.
• 4^th September 2014 – PlayStation four edition released.
• 5^th September 2014 – Minecraft Xbox One edition released.
• 10^th December 2014 – Pocket edition released for windows phone.
• 30^th June 2015 – Minecraft surpasses 20 million sales.
• 13^th October 2015 – Minecraft story mode released.
• 17^th December 2015 – Minecraft Wii U edition released.
• 2^nd June 2016 – Minecraft sold over 100 million times across all platforms and becomes one of the bestselling games ever.
• 27^th June 2016 – Minecraft announces release of Minecraft the Movie.
• 10^th December 2017 – Minecraft hits 74 million hits 74 million active players and 144 million total sales.

Minecraft Formats Presentation