Stuart Hall:
Was looking into mass media and the power of how media can represent DRCAGES
the opposition negotiated and preferred readings example
‘drink this drink for a week and you’ll lose 5 stone’
Opposition: I defo won't, definitely don’t believe
Negotiated: I might kinda believe
Preferred reading: I will definitely believe
- Media use stereotypes a lot
- Stereotypes reduce a group of people to some minor characteristics
- Ethnic minorities are usually portrayed In a negative way
- Dominant hegemonic groups (white, rich, male etc) make these stereotypes and portray ethnic minorities as violent and mean
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