Radio 1 Breakfast Show Research HW

The whole BBC Radio shows a great diversity, from Radio 1-6 which also include Asian, foyle, ulster and world services.

• Personally, I believe that Radio 1, 2 & 4 have the greatest public service broadcast through various social media platforms such as Twitter and Facebook which helps them publicise one another. As an example the official BBC radio 1 twitter page has over 3 million follows which helps to update key news and events through a public movement.
• Radio 1 are associated with popular music with a younger audience of around 12-20. Whilst Radio 1 Xtra are associated with a hip hop, garage, RnB, drum & bass vibe (alongside a younger audience again). Radio 2 is an adult orientated with popular music from the bill board songs with various throw back anthems. Whilst Radio 3 present classical, jazz, world music, culture and drama.
• Therefore, overall many audiences are targeted through various generations such as younger with Radio 1, Radio 2 a more mature adult like audience and Radio 3 with an elderly audience. 

Research:

• The first breakfast show presenter was Tony Blackburn, he remained in the role for nearly six years.
• Others that have been dj's and/or presented radio 1 are John Peel (1967), Kenny Everett (1967), Annie Nigjtingale (1970), Simon Bates (1980), Miss P (1984), Chris Evans (1995), Greg James (2017).
• Nick Grimshaw stepped down from hosting the BBC stepped down from hosting the BBC Radio 1 breakfast show, the dj told listeners that he was 'tired' and was ready to hand over nearly a year ago. He is now the second- longest serving breakfast show presenter in the stations history.
• The records present that radio 1 have an average of 5.72 million listeners a week. 
• The controller of BBC radio 1 is Ben Cooper.

• Radio 1 is very distinctive through through the use of a broad range of youth listeners with a very vast mix of contemporary music and speech. It offers a range of new music, support emerging artists -especially ones from the UK- and provide platforms (synergy) of live music.
• The BBC is much stricter when it comes to brands mentions, whilst BBC breakfast tends to be hard news and lunch time tends to be predominantly chat shows. Commercial tend to typically target a vaster audience than the BBC and use pre-recorded interviews which kills to birds with one stone.

Social media and the Radio 1 website:

• The website is aimed at a younger target audience; this is evident by the presentation of the young emerging and popular artists. Therefore the younger artists predominantly attract a younger target audience. Also various games (try not to laugh laugh challenge w/ water) is present which again would predominantly appeal to a younger target audience. As Radio 1 has a formal presentation with little facts and news.  
• Whilst the Radio 1 one social networking sites such as Facebook and Twitter, include formal messages and tweets to the target audience, these include short humerous clips that entertain the audience with encourages the audience to share the comedy to there friends to increase the fan base.
• However, i believe that Radio 1 also try to provide material/content for other target audience groups, this is evident through the various sections and tabs available to click when on the website. Therefore, this then allows a larger fan base.
• To fulfill the PSB, Radio 1 provide accurate and impartial news, current affairs and factual programming of the highest editorial standards so that all audiences can engage fully with issues across the UK and the world.
• Educational content will help support learning for children and teenagers across the UK, whilst audiences will be engaged to explore inspiring and challenging new subjects and activities through a range of partnerships.
• Innovative content covering may different genres will be provided across a range of services and platforms, setting the standard in the UK and the world.