- Age,class and gender
- How they maintain the audience
- How the audience gains pleasure
The radio breakfast show helps to entice the audience through various contraptions such as competitions and games that potentially if won or done correctly leads to a significant reward (e.g a shout out, or tickets to visit somewhere). The target audience is incorporated alongside with the music choice and genre as the audience that listen enjoy the music and tune back into the vast playlists or remixes. They manage to get the audience to return is due to the originality of the show, many factors such as the formal tone, competitions and providing various services such as the radio 1 big weekend - the big festival with live music and special guests-. Various games are played in prime time for the audience to get involved with such as replying to celebs worst reviews, this therefore encourages the audience's opinion which then has a domino effect. The remit of Radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech. Its target audience is 15-29 year olds and it should also provide some programming for younger teenagers. It should also offer a new range of music, support emerging artists - especially those from the UK - and provide a platform of live music, this helps maintain audiences.
Social media is becoming the dominant way for people to share and enjoy material online; it is very easy to access at a little price. Therefore, BBC Radio 1 is branching out into various social media platforms such as Facebook, Twitter and Instagram. Such as all podcast and radio sessions are filmed, in case of various comical or interesting clips that are produced during the day. This then allows Radio 1 to re-produce this clip to the world to gain a reaction and potentially gain a larger audience. The controller of Radio 1 Ben Cooper has pursued the strategy of 'Listen, Watch and Share'. For example the Radio 1 twitter account has a total of 3.1 million followers, this appeals to a vast audience, so giveaways present on the Radio platform are re-posted to increase the audience awareness. This increases the audience interaction by applying and phoning the show to enter to great opportunity's that are provided for free!
The Radio 1 weekend is a musical festival run purely by Radio 1, it is held annually, in a different location in the UK every year. It is the biggest free-ticketed festival in Europe and always has a different host/acts and guests. However in last few years they have been charging £15 entry fee. In addition, this is a Vast event for Radio 1 fans and Musical enthusiasts to enter complimentary to view popular artists and developing bands. This is a platform over the years (since 2003) has increased the Radio 1 awareness hugely, just ask yourself would you visit a free festival to see the UK's top artists? Some of the largest names that have attended and performed are Bruno Mars, Arctic monkeys, Jessie J, Ellie Goulding and many more! This event is a huge part of Radio 1's scheme to collect/gain and present a format for their target audience to hopefully see them thriving in enjoyment to gain positive publicity and information from word of mouth.
Gregg James has paid a huge part in boosting and encouraging audience interaction, the first and main stunt he has performed was that he created a mock video of Miley Cyrus' wrecking ball video whilst naked. This was uploaded to YouTube and created a vast up raw within each audience member, as they commented and shred within a community, which lead to a domino effect of sharing and liking.
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