Colour: Follows the brand colour scheme, blue and yellow.
Image: Famous footballer, internationally recognized, increasing the target audience.
Slogan: 'In a Different League' representing the talented, youth player and adding connotations to the energy drink how it is superior compared to other drinks. The picture shows a serious serious environment suggesting how the drink can effect you positively to help concentrate and enhance performance.
Messages: 'Scientifically Proven' this increasing audience awareness and demand for the product as they believe it enhances your performance.
Create in 1927, its first name was Glucozade - meant to give energy to sick people.
Re-named Lucozade in 1929.
1983 re-branded as a sports drink rather than a health drink.
January 2013, 'Lucozade hydrates better than water' (£4 million campaign).
Campaigned in 2014, only had benefit during prolonged exercise.
Advertising agency: Grey London.
The total value for soft drinks market in the UK is 15 billion.
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